Basic Marketing Research (9th Edition)

Solutions and explanations
The Role of Marketing Research
The Research Process and Ethical Concerns
Problem Formulation
Exploratory Research
Decision Support Systems: Introduction
Decision Support Systems: Working With "Big Data"
Using External Secondary Data
Conducting Causal Research
Collecting Descriptive Primary Data
Collecting Data by Observation
Collecting Data by Communication
Asking Good Questions
Designing the Data Collection Form for Communication Data
Developing the Sampling Plan
Data Collection: Types of Error and Response Rate Calculation
Data Preparation for Analysis
Analysis and Interpretation: Individual Variables Independently
Analysis and Interpretation: Multiple Variables Simultaneously
The Oral Research Presentation
The Written Research Report
Back to Top

Log In

Contact Us

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format

By clicking this button,
you agree to the terms of use

By clicking "Create Alert" I agree to the Uloop Terms of Use.

Image not available.

Add a Photo

Please select a photo to upload
Note: must be in .png, .gif or .jpg format