Marketing Online Courses for ASU Students

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Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization...
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a...
If you haven\'t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we\'ll show you how to implement competitive pricing and avoid common legal pitfalls of...
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge - and marketers in particular are increasingly expected to use analytics to inform and...
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution,...
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners...
Our new digital world is dramatically changing the way in which products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an analog (or physical) world. For example, even today, over 90% of all sales are still conducted in analog...
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy,...
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc, it\'s important that someone can review and sift through all the noise to provide valuable...
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you\'ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and...
In this course, application developers learn how to design and develop cloud-native applications that seamlessly integrate managed services from Google Cloud. Through a combination of presentations, demos, and hands-on labs, participants learn how to apply best practices for application...
Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other...
When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create a...
In this third course of the specialization, we\'ll drill deeper into the tools Tableau offers in the areas of charting, dates, table calculations and mapping. We\'ll explore the best choices for charts, based on the type of data you are using. We\'ll look at specific types of charts including...
The \"What Is Social?\" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, \"how to\" program won\'t just tell you how to grow your professional...
This course will guide you through the basic elements of professional journalism and the news values and ethics of covering real-world issues and events. The overview and examples of the types of news coverage helps introduce the different types of journalism, such as social media, multimedia,...
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously...
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project\'s implementation...
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world\'s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course...
This course equips you with critical content creation and management skills. You\'ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You\'ll also learn how to establish an ongoing process to manage your content. This...

Marketing Online Courses for ASU Students

Searching for ASU Marketing online courses has never been quicker. Browse Marketing online courses and more in and around Tempe, AZ. To help narrow your results down, use Marketing online course filters to refine your ASU Marketing online course search and enhance your Biology search experience. Sharing relevant Marketing listings with Arizona State classmates can really help make the search process even faster for them! Uloop.com can help you find ASU Marketing online courses today!

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