Marketing Online Courses for ASU Students

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Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data...
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling...
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital...
The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following \"Digital Media and...
Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the...
This is a two week course. In the first week you will learn about the core activities that the Industry executes to bring electricity to customers. We will review what electricity is, how it is generated, how it is transmitted, how it comes into buildings, and how consumption of electricity...
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However,...
Each part of the world faces specific vulnerabilities to climate change and has different opportunities to mitigate the effects and build resilience in the 21st century. With the ratification of the Paris Agreement, many countries have acceded to act in combatting climate change. Indeed, without...
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing...
Taught by three of Wharton\'s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You\'ll learn key principles in...
Though the concept of personal branding isn\'t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at...
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization...
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a...
If you haven\'t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we\'ll show you how to implement competitive pricing and avoid common legal pitfalls of...
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge - and marketers in particular are increasingly expected to use analytics to inform and...
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution,...
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy,...
Taught by Rice University communication faculty from the Rice Center for Engineering Leadership (RCEL). This course covers core topics in oral communication: Communication strategy, content, data visualization, and delivery. You\'ll learn key principles in Creating a communication strategy...
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you\'ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and...
Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other...

Marketing Online Courses for ASU Students

Searching for ASU Marketing online courses has never been quicker. Browse Marketing online courses and more in and around Tempe, AZ. To help narrow your results down, use Marketing online course filters to refine your ASU Marketing online course search and enhance your Biology search experience. Sharing relevant Marketing listings with Arizona State classmates can really help make the search process even faster for them! Uloop.com can help you find ASU Marketing online courses today!

ASU Online Courses

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